<Oncology Frontier>:Why do you think cancer prevention and early detection are clear opportunities for China?

　　《肿瘤瞭望》：您为何认为预防癌症和早期发现，是中国的良机呢？

　　Dr. Murphy: Taking a look around China， you have to ask two questions. Firstly， do you see people smoking? And do you see it often and everywhere? The answer is of course， yes. Secondly， when you actually ask chronic smokers in China， i.e. people who are addicted to the addictive drug aspects of tobacco， if they want to stop， 70% have no inclination to stop. In fact， they have reasons to want to smoke. This comes through lack of education about the dangers of tobacco. Most don’t know or don’t believe that tobacco is dangerous. There is a lot of education to be done as it is evidenced-based that tobacco kills. Tobacco is also a cultural imperative in China. It is part of Chinese guanxi. If you and I meet， I would offer you a cigarette in friendship and to acknowledge your friendliness， you accept. What a terrible thing for friends to do to one another. But it is not seen in that way because of an absence of education and a culture that has grown up around tobacco over a long period of time. When that changes with education and cultural and environmental changes， enlightened government and through bright chief executive officers of multinational and Chinese domestic companies， there will be a major decrease in deaths and all the suffering and the enormous costs that are caused by tobacco. That’s the imperative.

　　It is also important in terms of diet. The mean body weight in China is gradually increasing. The appearance of fast food is dramatically increasing. Sedentary lifestyles are dramatically increasing as China’s enormous economic revolution continues to roar forward. We have to do this prudently. This industrial revolution that is taking place in China today should not recapitulate the deaths caused by the last industrial revolution in Great Britain and the United States. China should have an industrial revolution that is green and doesn’t cause massive destruction and death as it goes forward. And it can happen. Because of its size and power， whatever China does， the rest of the world will be impacted. The suggestion we are making is that China has extraordinary potential， not just at taking best practices and learning from them and developing them and improving on them in the industrial sense， but in the health promotion sense. It can take the CEO cancer gold standard and culturally adapt it for the Chinese society and Chinese medical profession and convert that into a great economic growth engine that will produce an actual saving in costs.

　　Murphy博士：看看中国各地，你不得不问两个问题。首先，你看到有人吸烟吗？你经常看到吗？答案是肯定的。其次，当你问那些对烟草成瘾的长期吸烟者是否想停止吸烟，你会发现70％的吸烟者是没有兴趣停下来的。事实上，他们有理由抽烟。这可以归结于烟草危害性教育的缺乏。很多人不知道或不相信烟草是有危害的，而烟草致死是有证据支持的，所以我们还有很多教育工作要做。在中国，烟也是一种文化，是中国人际关系的一部分。如果我和你见面，我会为你提供友谊的香烟，为表示你的友好，你会接受此香烟。可见朋友们间做的是多么可怕的事情。但在相当长的一段时间内，因为教育缺乏和文化因素而成长起来的各地烟草，它并没有被那样认为。随着教育、文化和环境的改变，以及政府、跨国公司和中国本土企业首席执行官的开明，由烟草造成的死亡、痛苦以及巨大费用将会大幅度下降。

　　此外，饮食方面也同样重要。随着快餐地涌现，中国人的平均体重也逐渐增加。由于中国巨大的经济改革持续进行，久坐不动的生活方式正在显著增加。对此我们必须谨慎。这种工业革命，今天发生在中国，不应该重蹈之前英国和美国工业革命造成的死亡。中国应该有一个绿色的工业革命，不会因为它的前进而造成大规模的毁灭和死亡。但这种破坏是可能发生的，因为它的规模和力量，不管中国做什么，世界其他地区都将受到影响。我们的建议是，中国拥有非凡的潜力，不仅要体现在做出最佳实践和工业提高方面，也要在健康促进方面有所体现。对于中国社会和中国医学界，可以采取CEO癌症黄金标准并且在文化上适应，将其转化为一个巨大的经济增长引擎，这将实实在在地节省成本。